Meet the Founder - Kulpreet Freddy Vesuna

Independent thinking, sensationalism in words and creating happy clients is Kulpreet Freddy’s style

Kulpreet Freddy Vesuna, known for her public relations always knew that she was born to make an impact. She certainly did that by getting Impact Public Relations in the game of things, 15 years ago. Her extensive experience and her undying spirit can act as a blue print for all the startup entrepreneurs. She is the Managing Director of Impact Public Relations Pvt. Ltd and the director of Impact Moments and ZR Associates, companies that are into wedding planning and events respectively.   

When asked about what is her say about PR, she says “Creating an image for your brand we put our efforts, imaginations, creativity and the network run together”. She says. “I am a people's person and PR is all about connecting with people, that’s what I love about it”. When asked about the challenges that she faced through the road, she says, “When I started the business, there was a new challenge everyday and that is true even today. Ensuring cash flow; on-time deliveries in challenging scenarios were two key issues.”  She doesn’t find it difficult to do anything, on which she says, “I am person who looks for solutions. However following up on the deliveries of others can be tough at times.”

She is a strong believer of effective team work. “I always boost my employees by appreciating their work. I believe we get what you give, so be good and receive best”, is what she says about the work culture she believes in. In order to be successful, one needs to go through a lot of obstacles and difficulties. On which she exclaims, “Yes. I had my share of difficulties during my starting phase, but the 3 D’s helped me. Dedication, Determination and most important my Dreams. Making rocks as stepping stone I crafted my routes with fantasies.”

A daughter of a Saint, she is an inspired women who believes in living in the present. She believes in the power of meditation, love and compassion.  She loves to travel, cook, gardening and dance and also has a great sense of humor. She is a committed person who has balanced living life on her own terms and yet being flexible. She brings with her the zest to life, an untiring person who lives life to the fullest.

Kulpreet Freddy Vesuna is also the founder Trustee of SS Sewa Trust, which undertakes education of the underprivileged children and supports the marriage of poor girls. 

She has a long and wide range of clientele, which includes NATHEALTH, IDSA, Firefox Bikes, MTV, Seneca College, Canada, Cipla, Novozymes, and Bryan Adams to name a few.

About Impact PR

Everyone is talking about the change. The new era in marketing. The engagement era. But with the marketing landscape evolving every moment, the fundamentals will always remain the same. What matters is how one evolves with the market while keeping the fundamentals activated.

Trying to achieve something similar is Impact Public Relations, a young & dynamic PR agency located in Delhi and Pune. Incorporated in the year of 2000 with the head office in New Delhi, we have an extensive widespread PAN INDIA network.

Impact Public Relations, is a combination of young and fresh minds combined with the experienced and strategic thinkers. We excel in Communications, Brand Positioning, Image building, Corporate Management & Promotions, the tools we use to give our clients an edge over their competitors and a favorable position in the market.

In this new era, winning requires storytelling that’s relevant, personal and genuine. Our job is to know and get to understand our clients, so we can share the amazing stories of their companies and their products. Delivering your story in a way that leaves a long lasting and positive impression about your business and your brand is what we strive for.

We take pride in our ability to communicate with the wide range of clients including but not limited to corporate business, educational regulatory bodies, government, healthcare, technology and the media.

Our work process starts from listening to the client carefully and analyzing their goals and needs. A thorough research on the market and the competitors is done, followed by a detailed, multifaceted strategic communication plan. We look forward to the execution paired with improvisation and persistence. Making sure that the right message is sent to the right audience at the right time is what we strive for.

Our Services:

1. Media Relation Operations:

·         

     Let us show you how to use the media to tell your story to the masses.

·        We’ve earned the media’s trust because we’re situated all over the country and we bring them relevant, factual information that resonates with their audiences.

·        We love helping our clients discover, develop and share their stories.

    2.   Marketing Communications:

·         

    We provide you with services that cover all stages of your business marketing cycle.

·        Our involvement in your business can range from one-off involvement in a particular strategy (such as developing a website or brochure) to managing your overall business marketing (such as developing a perpetual email marketing program in concert with the development of a new website and more).

·        We help you think outside the box. Working across a range of industries get us to bring diverse perspective and experiences to the table.

·        We excel in marketing communication through attempt to inform, persuade and remind the consumer – directly or indirectly- about the brands.
   
    3.    Digital Marketing:

•  For a business to excel in today’s cut throat competition it is important to have a rock solid digital strategy.
• We bring together the perfect blend of marketing expertise, creative talent and technical savviness to turn innovative ideas into exceptional brand experience.
• Our Digital Marketing services comprise of:                                                                                                                                                           

1.  Digital Marketing Strategy (Planning and execution)
2. Social Media Marketing (Facebook, Twitter, Linkedin, Pinterest, Tumblr, Quora, etc)
3. Search Engine Marketing (SEO and PPC)
4. Content Marketing (Blogs, Social Media and SEO)
5. Web design and development (Wordpress, Php, etc)
6. Mobile Marketing (SMS, Applications for Android, IOS, etc)

 4.   Event Management and Product Launches:

·         

     We specialize in events such as brand promotions, product launches, corporate events, seminars and workshops.

·         We enable our clients to fully engage with their audiences through the creation, design and production of memorable live events.

·        Our goals while managing an event are to:

•  Increase the interest in attendance,
• Encourage the participants to stay,
• Make the best possible impact on your audience.

 5. Corporate Communications:

·         

     We help companies declare and convey a winning corporate story to key components.

·        We have a coherent approach that puts your corporate reputation in the right place.

·        We make sure that your corporate brand serves as an avenue for employees, is a focal point for customers and business partners, and positively contributes to the crux through increased investor awareness and confidence.

6.    Crisis Management:

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           As it is rightly said, “A smooth sea never made a skillful sailor”. Every company, large and small, is vulnerable to crisis. It may come in the form of a massive disaster, small accident, legal issue, health risk, or damaging story.

·        We offer the experience, preparation, speed and vigilance to help you weather the storms.

·        Our Crisis Management process has three major steps:

• Crisis Preparedness: We know what’s coming next, so we work towards the prevention of foreseeable threats.
• Crisis Response: In these hard times, we give you in-depth tactical and strategical support for communicating during a crisis.  
• Post-Crisis Recovery: After the crisis, we help you assess the impact, communicate to the key constituents, manage the change and repair and restore the reputation.