Branding needs protection

Branding needs protection

Social media is a biggest blessing for the field of Public relations. Any news can spread with the speed of light through this Medias. We can even find our long ended friends here, you can always keep in touch with your old buddies, can make new friends. You can also join many social, public groups. There are many activities that a social media does. Indeed it’s the best way to get connected socially to public. As there are pros there exists cons too.  Today social media is also responsible for committing fraud incredibly.Social media can also spread like an epidemic.  They create malware and hacking videos. RSA calls the scourge "another cybercrime reality working on display." Pervasive online networking extortion represents various threats to brands.

 Social media is the fraudster’s playground. It’s time for anti-hacking team to take these threats very seriously. These threats are also affecting BRANDS maliciously. Like account takeovers, brand impersonations, malicious ads, hashtag copying.  It has been found that almost 2 percent Facebook’s monthly average users have created their fake accounts and 5 percent fake users on twitter.

Protect your Brands; continuously monitor your social media accounts, it is essential to detect threats. Let you find your threats by yourself don’t allow your customer inform you. Find out fake accounts. Become familiar with your social media fans and keep posting and checking your engagements. If you find anything malicious take immediate actions. So remember fake accounts on social media networks are to attack brands. PR team should keep a close eye on these accounts.  

Beware of threats then spread your brand without threatening. Enjoy Social Media stay to fullest.You and your brand will never be blocked if you take care before posting your contents. Write and revise be the key role of posting.

Important tips when you are using Facebook for company’s promotion

So, you have decided to work with Facebook for your company’s promotion. This is the great decision as at a time you can reach million of public. Here are some important tips for promotion

Pick an engaging cover photos for Facebook: you'll have to pick an engaging cover photos  . Since your spread photograph takes up the most land over the fold on your Facebook Page, ensure you're picking one that is high caliber and connecting with to your guests. Make profile picture engaging with cover photo. Integrate your create creativity and feel confident.

Make Call-to-action buttons: Create a Call- to-action button, If you are promoting your event then don’t forget to add Call-to-action button. Call- to action buttons can be included "Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," "Watch Video," and "Play Game" you can even customize with a destination URL . With View Insights one can check how many persons visited and clicked button.

In case you're just posting photographs and videos, you may see a decrease in your Facebook range and engagement. While photographs and videos are turned out to be the most engaging contents on Facebook, a lot of good things for can be awful for your Facebook Page. So try switching your content you can share links to articles, post offers, etc.  Be sure you have optimized your Facebook content before sharing.  

Pin your post: When you post on Facebook page on timeline it shows an option of Pin to Top, By this you can bookmark your post .

Response to your fans soon: always keep interacting with your fans. Response to comments promptly. Comments can be positive can be negative also but keep replying positively. Don’t worry about critics they are for testing your patience.

Keep asking questions: You can also post question answers, keep fans engaging people love to answer and to solve others problems. For example 1. What would you do if…., 2. You can also ask solutions related to others problem. 3. You can even post some contest.  4. Add Poll, you will get valuable insights from your audience. Then you can even share your poll result .5. Share inspirational images.

Facebook gives one more features for promoting events : You can have AD promotion ideas. At a bare minimum cost you can promote your posts to many people at a time. Promotion methods include organic and paid promotions. Just be specific about the target audience.  Advertising will amplify your sell.