How to make an effective media pitch
As a fully integrated Public
relation company, we understand that having a brand is a key element to keep
pace with clients in the market. Media relation is an essential component as
this will allow clients to directly connect with the market. Crafting effective
Media Pitches for supporting client media relations is very necessary. Here are
some tips as guidelines for developing effective and impressive media pitch.
Research: A little of homework is required, as what media
and market are looking for exactly, there should not be any false
statement. Study on social media will
help you know the trend and pitch should be time and editorial calendar
relevant.
Creativity: You need to be creative
to ensure this pitch stands out from others. Always use Captivating body text
and opening sentences. The pitch should
be entertaining and magnetize throughout; Journalist should not feel exhausted
or confused in between reading.
Keeping it Simple: The key and the simple formula for writing
the pitch is K.I.S.S., i.e. keeping it simple stupid, more point effective is
more often to be liked. Reporters are busy they don’t have much time with them;
they need it in possibly simple but hitting points. These are called as the
elevator pitch.
Correct
timing: as you know, hit the iron
when it is hot; keep proper time for publishing a pitch. Think about all angles
before you hit it. Getting your story in front of a reporter at the right time
improves your odds of getting the story picked up.
Journalist relationship:
Maintain a good relation with the journalist; they will always help you manage
your story and your relationships. Respect deadlines. If you have ideas of
broadcasting then keep news ready in mind.
If not effective make it so smart enough to
impress the audience
.
Impact PR which was formed around
15 years ago specializes in communicating your brand story to the right audience and the right time through the right media.
