Branding is a way of defining your business.

Branding is a way of defining your business

Branding is as important for little organizations as it is for big names. Many owners know about branding but surprisingly not many people know the amount of impact it can make on your business.  Here are some tips that will help you to make strong brand with successful business. This is one of the biggest strategies through which you could substitute the word brand for business.

   1. Begin by defining your brand: Review your product that your business offers. Review the story you’d like tell to your audience. Your brand should promote your business strategies. Always keep updated with your opponent’s business strategies. 

    

  2. Brand needs to get connected: Your business is for clients, so connect it with what they need and how they need it. The more you connect, the more it will IMPACT your business.

   3. Create trust with honest brands: This will help you build long term relationships with your clients and customers. 

  

  4. Focus on things that drives your business:  Always keep track of where your business is heading. Keep an eye on your customer behavior, their requirements, and whether your new ideas are attracting new clients. Your ideas should always establish your brand position.

  

  5. Never imitate big brands: Think out of box how you can enhance your brand, this is what big brands do. There is always a big difference in customers when you look at any chain of brands or a big brand with individual establishment. Be original and keep your authenticity safe. Start every strategy by your own that will surly make you feel proud.

  6. Always work on enhancing your brand: This is a good way to increase the PR of your brand. You should always keep enhancing your business where you can build its brand. For ex, if a lady selling saris at home always wears a beautiful sari she can attract almost 60 % of customers without even mouth publicity. Then second position is grabbed by socializing. Hence everywhere, every time carry your business and make it a brand. Promotions are a chance to strengthen your brand mission.

  7. The most important thing to keep in mind is respect your customers: Always reply your customers politely, and intelligently. This will help you reinforce branding. 

     Now-a-days there are Public relation companies that help you to create an Impact for your business which makes it a big brand. You can share your story with them in detail and they help you in putting your story in front of your audience.

5 important Social Media tips for Startups

5 important tips for Social media network for Startups

With the digital world evolving by leaps and bounds, businesses just cannot afford to ignore social media. If you are a startup needing a bit of advice about social media marketing, here are the 5 important tips to make an IMPACT in the game. A decent social media presence can create a fair amount of buzz in the market and also assist in making good relations with the customers. Utilizing online networking for client service will help you boost your startup big time.

1.       Start with a social media strategy:Even before you begin picking the right channels, think about your business objectives and targets and how online networking can accomplish those. Likewise think about your intended interest group and how will you get your story out. Make your online audience compatible with your organization culture.A proper plan to enter the social media world and consistency in your messages will help you get going. A balance between brand messages and general content can work wonders.

2.       Don’t be afraid to perform any experiment:  If you can dare to start a new business you need not be afraid about experimenting. Social media is one of the most effective way of communication in the modern world. Be crazy and think out of box you will find a great idea within. Try your new campaign on social media and make it work. Experimenting and improvising the strategy is the key.

3.       Plan your expenditure before you spend:Social media is free to use but social media marketing requires some funds to bespent on, in order to gain the maximum amount of reach. We can call this as an investment in social networking, as one can gain profit from it if used wisely. By advertising our offers, events, etc. we can spread the word out to our target audience. So plan out your message and spend wisely.

4.       Keep a keen look on your strategy:The world of online networking is consistently changing and advancing. One needs to be updated with the game, or you'll be deserted. This implies consistently evaluating at your online networking technique. If you think your pics are not getting footage change it immediately or out some funds to gain good reach. Best advice for a startup is to hire someone for this task.

5.       And most importantly ‘build a good network’: For your campaign choose the audience wisely. Sending your message to the wrong audience will be a waste of time, efforts and money.The right targeting will help you grab some good attention on the online platform.

In a nutshell, Social Media is an evolving field which can be used by businesses at any level to gain a fair reach to your audience, which if done well can end up giving you leads and sell your products as well.

5 Most Important Things NOT to say to a Journalist.

Even in this digital age, Print Media is still a powerful stage to boost your company.   Press and media scope can incredibly support your profile and assemble your reputation, credibility and trust. Getting the consideration of journalists is one thing, however addressing them is another. Fail to understand the situation and you could put your reputation and that of your business at danger. Never say a journalist these silly things.

   1.   “Just print whatever I have sent you and send it back to me for approval”: We have full control over our articles we are submitting to journalists but once the article is reached to them then we are no one to approve our content. Journalist is not bound by you but by their editor, readers and followers.

   2.   “Just use the same articles with a little change”: This is the worst statement you are giving to any journalist plagiarism is the worst thing can happen with you with your article.

   3.   “Being a journalist must be easy”: Some people believe that a journalist jas an easy job as they just need to publish the news submitted to them. But on the contrary, journalism is a challenging job and it requires some special abilities and perseverance. Hours of exploration and different meetings go into making one uplifting news story. Delving into a point and getting to the heart of a story might take days or weeks of hard-battled exertion.

   4.   “You are keeping some of those photos right”:  You cannot compel any Journalist that to add some of the photos regarding your article. Your journalist is responsible to write and publish everything he wishes.

   5.   Basic point - don’t ever lie to them:  Regardless of the possibility that you feel under pressure in a meeting with a writer, there is no reason for lying.  The key is to follow up and provide the additional information you promised. As if you lie then you dig yourself into a big problem, your reputation will be hammered once your problem is exposed.