Mobile Marketing Tips for Startups.

Mobile Marketing Tips for Startups:

   1.     Set goals and make a plan:

Your mobile marketing options should obviously related to the brand marketing plan with some on the spot improvisations. These goals include driving traffic to the website, lead generating, product selling, promoting offers and discounts and also creating a buzz about your brand.

   2.     Proper content:

Think from the customers’ point of view while creating the content. Quality content will lead to better engagement. Always try to give some value to the customer by providing them useful information. Sharing your experiences, do’s and don’ts works well.

   3.     Location is important:

Understanding the location of the customers is as important as connecting with them. Especially in the retail sector, it is vital to understand the consumer’s behavior and shopping pattern. Mobile location also helps optimizing store layouts.

   4.     Mobile App:

The main reason behind a mobile app is to enable the customer with easy and convenient shopping process. If made good use of, the mobile app will surely help to get and retain customers. Mobile app can help you increase visibility, build brand loyalty, increase accessibility, increase exposure across mobile devices and increase sell through.

   5.     Reward the customers:

Start with reward programs and give away discount coupons when the customers interact with your app. Rewarding customers will help a lot in retaining them and build a brand loyalty.

   6.     Optimize your landing pages:

Mobile users are mostly expecting precise information which helps them take a decision within a short span of time. Make sure you specially optimize the landing pages for mobile users. The information on the landing page should be precise enough to convert the traffic into prospects.

   7.     Give customers an easy opt-out option:

Frequent messages and disturbance to the customer is strictly a no-no. Make sure that the customers have an easy option to go out of the site. Anything that reuires a lot of efforts is considered as bad user experience and this can hamper the business big time.

Top PR tips for your convenience

An effective Public Relations company is one that successfully defines a brand image publicly. There are some key tips to be followed by a PR firm to woo and win over and remain on the cutting edge.

1.    Strategic planning: Good intentions will design the road for success. Strategic planning including chronological steps, milestone makers and regular audits which will ensure that there are no mistakes and on-time delivery. Use visual contents, as this is the best way to verify quantifiable data analysis.

2.    Keep new mantras for new clients:Every client is unique. Therefore it is essential to use new and powerful ideas to attract the audience. Always pursue new thoughts and techniques for new clients in social media marketing. Effective experimenting with timely improvisation in the plan is the key.

3.    Industry networking:The most important factor in the PR field is networking. Networking isn’t about collecting contacts, but it’s about planting relations. Being social and connected with people is vital. Other than Facebook, Twitter and Instagram, LinkedIn is a great source to constantly be in touch with the corporate world.

4.    Listen to customers: A quick and precise reply to a customer’s question or feedback is useful to gain their trust. But before replying to them, it is equally important to listen to their problems or suggestions. Keeping the customers happy with timely deliveries and best outputs paired with a good sense of communication is the key.

5.    Cultivate media partnerships:Opportunities increase when you help other people win. Just as a choir which is louder than a soloist singer, media partnerships are more effective than a solo publicist. It’s not the hard science that good media partnership can do wonders to a brand.

6.    Stay calm: The most important thing to remember is to stay calm, have proper communication and react after knowing everything. People response to the fact not fluff, so whenever any misunderstanding occurs stay calm and react accordingly the thumb rule is to keep everything on mail, don’t react orally always have written communication with clients.

Keeping these vital points in mind while pouring your heart into the work will result in a proper IMPACT over the clients and audience followed by great results.