Mobile Marketing Tips for Startups.

Mobile Marketing Tips for Startups:

   1.     Set goals and make a plan:

Your mobile marketing options should obviously related to the brand marketing plan with some on the spot improvisations. These goals include driving traffic to the website, lead generating, product selling, promoting offers and discounts and also creating a buzz about your brand.

   2.     Proper content:

Think from the customers’ point of view while creating the content. Quality content will lead to better engagement. Always try to give some value to the customer by providing them useful information. Sharing your experiences, do’s and don’ts works well.

   3.     Location is important:

Understanding the location of the customers is as important as connecting with them. Especially in the retail sector, it is vital to understand the consumer’s behavior and shopping pattern. Mobile location also helps optimizing store layouts.

   4.     Mobile App:

The main reason behind a mobile app is to enable the customer with easy and convenient shopping process. If made good use of, the mobile app will surely help to get and retain customers. Mobile app can help you increase visibility, build brand loyalty, increase accessibility, increase exposure across mobile devices and increase sell through.

   5.     Reward the customers:

Start with reward programs and give away discount coupons when the customers interact with your app. Rewarding customers will help a lot in retaining them and build a brand loyalty.

   6.     Optimize your landing pages:

Mobile users are mostly expecting precise information which helps them take a decision within a short span of time. Make sure you specially optimize the landing pages for mobile users. The information on the landing page should be precise enough to convert the traffic into prospects.

   7.     Give customers an easy opt-out option:

Frequent messages and disturbance to the customer is strictly a no-no. Make sure that the customers have an easy option to go out of the site. Anything that reuires a lot of efforts is considered as bad user experience and this can hamper the business big time.