Trends in Digital Marketing

1.       Rapid increase in smart phone usage:

Smart phones have become a necessity of the hour and it is no alien science that the usage of smart phones is only going to increase rapidly. Around 80% of the audience access their social media through their cell phones while the remaining still use PC, laptops or other devices. This is a reminder to upgrade your marketing strategy keeping smart phones in the mind.

2.       Online Retail evolution:

The online retail sales in India was around 14 billion U.S dollars in 2015 and is expected to reach a staggering number of 80 billion U.S dollars by the end of 2020. These numbers reveal that online shopping is not just here to stay but to expand by leaps and bounds. 

3.       Marketing through your consumers:

You are more likely to try out a brand suggested by your friend rather than trying it after seeing an advertisement. Thus marketing your product through your consumers can be pretty much effective. Using your customer experience as your content on social media can really be beneficial for your brand. To an extent this method can also help in organic targeting of audience.

4.       Advertisement with an expiration date:

Many brands including some big one’s started using SnapChat for their promotion. Snapchat is a messaging app where one can send photos/short videos to their contacts. Recently, Instagram added its ‘story’ features where we can share our moments of the day. This is also called real time marketing.

5.       Identity based search marketing:

All thanks to ‘adwords’, now it is possible to target the exact audience we want to tell our story to. ‘PPC’ has made it easy for marketers to communicate their impact to its narrowed down audience based on their information.

6.       Remarketing:

Wonder how on Facebook does Amazon shows you the exact products that you’ve viewed on the website? This is the power of remarketing and it is a need of the hour to retain the audience which has visited your website. Remarketing is doing wonders specially in the online retail business.