Wednesday, 31 August 2016

When do need a social media team to brand your business?

Running a new business? Are you interested in developing your business? Do you have plans to enhance your potential and take your business to next level? If yes, then you are at the correct place.  You should take one step forward now. Today what you do perfectly doesn’t only count rather what you tell perfectly counts more. Create a good social media platform, where you can put forward your ideas.
Today, social media is ruling almost the whole world. You also must be handling many social media sites, no wonder your kid also must be handling social media.  This thing doesn’t mean you or your kid is handling your companies brand strategy.
Traditional ways included Public Relation firms; today PR agencies are also working on Social media platforms. While crazy innovations and meaningless engagement numbers may still grab marketing headlines, the real winners on social in 2015 were much harder to spot. They were brands that stopped chasing engagement, posted less often but with far more scale and impact, told rich brand stories in increasingly personal ways, and realized they were doing it all on mobile. Hiring a social media executive is the best way to take your business to new dimensions. Here are some reasons why you need a social media executive
1.    Probably you are good at attracting bees but more the innovative ideas more the bees will get attracted. If you started realizing that your organization is not clear its requirement, you are expected to hire a social media team. You don’t even have an idea for how clearly and efficiently your company’s reputation is moving. Make sure to make an achievable social media strategies and strive hard to achieve them. Create interested groups, engage effectively with vibrant posts.
2.    The best way is also to create viral videos. A  good social media agency will help you map out the path  to the path of success
3.    To know if you social media is working or not, these social media agencies heal you determine the truth. They play with Google analytics and give their best to increase Google ranking.
4.    When suddenly increased the number of clients. Receiving satisfactory replies from customers, probably the bonus too. This is the time when you can understand your social media profile is working out best than your mouth publicity.
5.    Social media is the best platform to aim a good gang through enhancing your targeting circle. You can even raise the level of the target audience with respect to distance, liking etc. or keep audience within the range.
6.    Timely posting on all the sites along with cross-promotion is not literally possible to the business man. You cannot expect to track all of the social media. You cannot even expect to happen these changes with the blink of an eye.

Use your time, ideas and money efficiently. Let a social media firm pivot this level of changes in your business. Focus on best public relations firm that is working with great clients, with good enthusiasm and perfect ideas.

Trends in Digital Marketing

1.       Rapid increase in smart phone usage:
Smart phones have become a necessity of the hour and it is no alien science that the usage of smart phones is only going to increase rapidly. Around 80% of the audience access their social media through their cell phones while the remaining still use PC, laptops or other devices. This is a reminder to upgrade your marketing strategy keeping smart phones in the mind.

2.       Online Retail evolution:
The online retail sales in India was around 14 billion U.S dollars in 2015 and is expected to reach a staggering number of 80 billion U.S dollars by the end of 2020. These numbers reveal that online shopping is not just here to stay but to expand by leaps and bounds. 

3.       Marketing through your consumers:
You are more likely to try out a brand suggested by your friend rather than trying it after seeing an advertisement. Thus marketing your product through your consumers can be pretty much effective. Using your customer experience as your content on social media can really be beneficial for your brand. To an extent this method can also help in organic targeting of audience.

4.       Advertisement with an expiration date:
Many brands including some big one’s started using SnapChat for their promotion. Snapchat is a messaging app where one can send photos/short videos to their contacts. Recently, Instagram added its ‘story’ features where we can share our moments of the day. This is also called real time marketing.

5.       Identity based search marketing:
All thanks to ‘adwords’, now it is possible to target the exact audience we want to tell our story to. ‘PPC’ has made it easy for marketers to communicate their impact to its narrowed down audience based on their information.

6.       Remarketing:
Wonder how on Facebook does Amazon shows you the exact products that you’ve viewed on the website? This is the power of remarketing and it is a need of the hour to retain the audience which has visited your website. Remarketing is doing wonders specially in the online retail business.