When do need a social media team to brand your business?

Running a new business? Are you interested in developing your business? Do you have plans to enhance your potential and take your business to next level? If yes, then you are at the correct place.  You should take one step forward now. Today what you do perfectly doesn’t only count rather what you tell perfectly counts more. Create a good social media platform, where you can put forward your ideas.

Today, social media is ruling almost the whole world. You also must be handling many social media sites, no wonder your kid also must be handling social media.  This thing doesn’t mean you or your kid is handling your companies brand strategy.

Traditional ways included Public Relation firms; today PR agencies are also working on Social media platforms. While crazy innovations and meaningless engagement numbers may still grab marketing headlines, the real winners on social in 2015 were much harder to spot. They were brands that stopped chasing engagement, posted less often but with far more scale and impact, told rich brand stories in increasingly personal ways, and realized they were doing it all on mobile. Hiring a social media executive is the best way to take your business to new dimensions. Here are some reasons why you need a social media executive

1.    Probably you are good at attracting bees but more the innovative ideas more the bees will get attracted. If you started realizing that your organization is not clear its requirement, you are expected to hire a social media team. You don’t even have an idea for how clearly and efficiently your company’s reputation is moving. Make sure to make an achievable social media strategies and strive hard to achieve them. Create interested groups, engage effectively with vibrant posts.

2.    The best way is also to create viral videos. A  good social media agency will help you map out the path  to the path of success

3.    To know if you social media is working or not, these social media agencies heal you determine the truth. They play with Google analytics and give their best to increase Google ranking.

4.    When suddenly increased the number of clients. Receiving satisfactory replies from customers, probably the bonus too. This is the time when you can understand your social media profile is working out best than your mouth publicity.

5.    Social media is the best platform to aim a good gang through enhancing your targeting circle. You can even raise the level of the target audience with respect to distance, liking etc. or keep audience within the range.

6.    Timely posting on all the sites along with cross-promotion is not literally possible to the business man. You cannot expect to track all of the social media. You cannot even expect to happen these changes with the blink of an eye.

Use your time, ideas and money efficiently. Let a social media firm pivot this level of changes in your business. Focus on best public relations firm that is working with great clients, with good enthusiasm and perfect ideas.

Trends in Digital Marketing

1.       Rapid increase in smart phone usage:

Smart phones have become a necessity of the hour and it is no alien science that the usage of smart phones is only going to increase rapidly. Around 80% of the audience access their social media through their cell phones while the remaining still use PC, laptops or other devices. This is a reminder to upgrade your marketing strategy keeping smart phones in the mind.

2.       Online Retail evolution:

The online retail sales in India was around 14 billion U.S dollars in 2015 and is expected to reach a staggering number of 80 billion U.S dollars by the end of 2020. These numbers reveal that online shopping is not just here to stay but to expand by leaps and bounds. 

3.       Marketing through your consumers:

You are more likely to try out a brand suggested by your friend rather than trying it after seeing an advertisement. Thus marketing your product through your consumers can be pretty much effective. Using your customer experience as your content on social media can really be beneficial for your brand. To an extent this method can also help in organic targeting of audience.

4.       Advertisement with an expiration date:

Many brands including some big one’s started using SnapChat for their promotion. Snapchat is a messaging app where one can send photos/short videos to their contacts. Recently, Instagram added its ‘story’ features where we can share our moments of the day. This is also called real time marketing.

5.       Identity based search marketing:

All thanks to ‘adwords’, now it is possible to target the exact audience we want to tell our story to. ‘PPC’ has made it easy for marketers to communicate their impact to its narrowed down audience based on their information.

6.       Remarketing:

Wonder how on Facebook does Amazon shows you the exact products that you’ve viewed on the website? This is the power of remarketing and it is a need of the hour to retain the audience which has visited your website. Remarketing is doing wonders specially in the online retail business.

Mobile Marketing Tips for Startups.

Mobile Marketing Tips for Startups:

   1.     Set goals and make a plan:

Your mobile marketing options should obviously related to the brand marketing plan with some on the spot improvisations. These goals include driving traffic to the website, lead generating, product selling, promoting offers and discounts and also creating a buzz about your brand.

   2.     Proper content:

Think from the customers’ point of view while creating the content. Quality content will lead to better engagement. Always try to give some value to the customer by providing them useful information. Sharing your experiences, do’s and don’ts works well.

   3.     Location is important:

Understanding the location of the customers is as important as connecting with them. Especially in the retail sector, it is vital to understand the consumer’s behavior and shopping pattern. Mobile location also helps optimizing store layouts.

   4.     Mobile App:

The main reason behind a mobile app is to enable the customer with easy and convenient shopping process. If made good use of, the mobile app will surely help to get and retain customers. Mobile app can help you increase visibility, build brand loyalty, increase accessibility, increase exposure across mobile devices and increase sell through.

   5.     Reward the customers:

Start with reward programs and give away discount coupons when the customers interact with your app. Rewarding customers will help a lot in retaining them and build a brand loyalty.

   6.     Optimize your landing pages:

Mobile users are mostly expecting precise information which helps them take a decision within a short span of time. Make sure you specially optimize the landing pages for mobile users. The information on the landing page should be precise enough to convert the traffic into prospects.

   7.     Give customers an easy opt-out option:

Frequent messages and disturbance to the customer is strictly a no-no. Make sure that the customers have an easy option to go out of the site. Anything that reuires a lot of efforts is considered as bad user experience and this can hamper the business big time.

Top PR tips for your convenience

An effective Public Relations company is one that successfully defines a brand image publicly. There are some key tips to be followed by a PR firm to woo and win over and remain on the cutting edge.

1.    Strategic planning: Good intentions will design the road for success. Strategic planning including chronological steps, milestone makers and regular audits which will ensure that there are no mistakes and on-time delivery. Use visual contents, as this is the best way to verify quantifiable data analysis.

2.    Keep new mantras for new clients:Every client is unique. Therefore it is essential to use new and powerful ideas to attract the audience. Always pursue new thoughts and techniques for new clients in social media marketing. Effective experimenting with timely improvisation in the plan is the key.

3.    Industry networking:The most important factor in the PR field is networking. Networking isn’t about collecting contacts, but it’s about planting relations. Being social and connected with people is vital. Other than Facebook, Twitter and Instagram, LinkedIn is a great source to constantly be in touch with the corporate world.

4.    Listen to customers: A quick and precise reply to a customer’s question or feedback is useful to gain their trust. But before replying to them, it is equally important to listen to their problems or suggestions. Keeping the customers happy with timely deliveries and best outputs paired with a good sense of communication is the key.

5.    Cultivate media partnerships:Opportunities increase when you help other people win. Just as a choir which is louder than a soloist singer, media partnerships are more effective than a solo publicist. It’s not the hard science that good media partnership can do wonders to a brand.

6.    Stay calm: The most important thing to remember is to stay calm, have proper communication and react after knowing everything. People response to the fact not fluff, so whenever any misunderstanding occurs stay calm and react accordingly the thumb rule is to keep everything on mail, don’t react orally always have written communication with clients.

Keeping these vital points in mind while pouring your heart into the work will result in a proper IMPACT over the clients and audience followed by great results.

Branding needs protection

Branding needs protection

Social media is a biggest blessing for the field of Public relations. Any news can spread with the speed of light through this Medias. We can even find our long ended friends here, you can always keep in touch with your old buddies, can make new friends. You can also join many social, public groups. There are many activities that a social media does. Indeed it’s the best way to get connected socially to public. As there are pros there exists cons too.  Today social media is also responsible for committing fraud incredibly.Social media can also spread like an epidemic.  They create malware and hacking videos. RSA calls the scourge "another cybercrime reality working on display." Pervasive online networking extortion represents various threats to brands.

 Social media is the fraudster’s playground. It’s time for anti-hacking team to take these threats very seriously. These threats are also affecting BRANDS maliciously. Like account takeovers, brand impersonations, malicious ads, hashtag copying.  It has been found that almost 2 percent Facebook’s monthly average users have created their fake accounts and 5 percent fake users on twitter.

Protect your Brands; continuously monitor your social media accounts, it is essential to detect threats. Let you find your threats by yourself don’t allow your customer inform you. Find out fake accounts. Become familiar with your social media fans and keep posting and checking your engagements. If you find anything malicious take immediate actions. So remember fake accounts on social media networks are to attack brands. PR team should keep a close eye on these accounts.  

Beware of threats then spread your brand without threatening. Enjoy Social Media stay to fullest.You and your brand will never be blocked if you take care before posting your contents. Write and revise be the key role of posting.

Important tips when you are using Facebook for company’s promotion

So, you have decided to work with Facebook for your company’s promotion. This is the great decision as at a time you can reach million of public. Here are some important tips for promotion

Pick an engaging cover photos for Facebook: you'll have to pick an engaging cover photos  . Since your spread photograph takes up the most land over the fold on your Facebook Page, ensure you're picking one that is high caliber and connecting with to your guests. Make profile picture engaging with cover photo. Integrate your create creativity and feel confident.

Make Call-to-action buttons: Create a Call- to-action button, If you are promoting your event then don’t forget to add Call-to-action button. Call- to action buttons can be included "Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," "Watch Video," and "Play Game" you can even customize with a destination URL . With View Insights one can check how many persons visited and clicked button.

In case you're just posting photographs and videos, you may see a decrease in your Facebook range and engagement. While photographs and videos are turned out to be the most engaging contents on Facebook, a lot of good things for can be awful for your Facebook Page. So try switching your content you can share links to articles, post offers, etc.  Be sure you have optimized your Facebook content before sharing.  

Pin your post: When you post on Facebook page on timeline it shows an option of Pin to Top, By this you can bookmark your post .

Response to your fans soon: always keep interacting with your fans. Response to comments promptly. Comments can be positive can be negative also but keep replying positively. Don’t worry about critics they are for testing your patience.

Keep asking questions: You can also post question answers, keep fans engaging people love to answer and to solve others problems. For example 1. What would you do if…., 2. You can also ask solutions related to others problem. 3. You can even post some contest.  4. Add Poll, you will get valuable insights from your audience. Then you can even share your poll result .5. Share inspirational images.

Facebook gives one more features for promoting events : You can have AD promotion ideas. At a bare minimum cost you can promote your posts to many people at a time. Promotion methods include organic and paid promotions. Just be specific about the target audience.  Advertising will amplify your sell.

How to create a broader Content Writing strategy?

When your table is full of files, you have many unread files yet, and if you are still working on some other things when you have a lot of work pending. Take a deep breath and summon up some persistence, as you can't do everything at the same time. You'll have to add to a way to deal with offer you some assistance with prioritizing and plan your work – and you'll have to discover a beat and rhythm that works best for you – on the off chance that you are to be effective in executing the procedure you've worked so difficult to create. Just take a first step in prioritizing towards your working strategy. Understand the vision, mission, purpose and objectives you've laid out in your strategy ?

Create an editorial calendar for your work. Now the developments in technology will also help you. You can just add tasks in your gmail and also tag your task emails with to do list. All the following things will help you to strategies your work;

1. Prioritize and plan your work: Planning your work is most important when you are held up with lots of work. Chose the most prior work on top and ascend so on. This will surly help you finish your most important thing at perfect time.

2. Capture and nurture new ideas; If you can make creative ideas for future planning then no power can stop you by achieving your goals.

3. Handover works effectively: If you are leading a team then capitalize and handover work with effective personalities who can work on the things properly.

4. Manage your contents approval too: If you are writing a content give your 100 % to your work such that the contents should get approved at once from the client. This will surely save your time

5. Take note: when you are been given notes to write article or your press release then pen it down and never hesitate to clarify your doubts.

If you manage these strategies you will definitely lead your work and also your team. Content writing should always be dependent on editorial calendar.